Create engaging content that opens up a positive conversation concerning the Scottish referendum.
I came up with the concept for Scottish Heartstrings. A Digital experience created for Let’s Stay Together, the No Vote on the Scottish referendum.
The site offered users the chance to show Scotland some love. They did this by adding their own messages and choices via a heartstring on the site. All you had to do was choose a category then add anything you love from JK Rowling (loads of votes) to Haggis (one vote).
Featured in The Drum’s Creative Showcase/ Little Black Book/ Campaign