Volkswagen needed a digital campaign to launch the new Transporter and Caddy for Volkswagen. Their first new vans in 7 years.
Volkswagen make great vans, so they don't alter too much when it comes to new generations. In order to draw attention to the new changes in the vans, I came up with the concept of focusing in on the 'Small Details' that had been added.
With this in mind we shot parts of the van using macro photography, a method in which you shoot extremely close up and layer the images, giving our audience an amazingly close view of the features.