The Brief:
Create a campaign for Halifax that shows how investing is for everyone – in that it’s inexpensive and accessible.
The Work:
As part of the team at Ogilvy, we created a campaign that followed a simple pattern. ‘What you think investing is’ VS ‘What investing actually is’.
We used old school 80s/90s nostalgia (considering everything from fonts and textures to audio – a lot of fun) to show people’s negative preconceptions. Offsetting them with warm, modern imagery and copy that shows what investing is really like with Halifax.
