The Brief:
Manage the copy department as ‘Lead Copywriter’ providing creative direction and team leadership, whilst still providing copy myself.
The Work:
I worked on (b2b and b2c) CRM, social, web, print (book covers and marketing materials), UX (web and app) and more. Key brands for Muse include Ultimate Guitar, Audacity, MuseScore, Hal Leonard and Sheet Music Plus. I also wrote the copy for the new Muse Group site itself, over at mu.se.