WINNER OF 4 D&AD AWARDS AND 4 CREATIVE CIRCLE AWARDS
The Brief:
Create a Christmas ad for Lipton as part of their 'Be More Tea' campaign. Something that works across multiple regions and evokes an emotional response.
The Work:
We created scripts that told an emotional, universal story that everybody could understand. Something for people to relate to, enjoy and hopefully share. A film that shows the true meaning of Christmas.
Here's a case study from D&AD.
”Crafting an authentic, heartfelt narrative is something that's always on the top of our industry's to-do list. However it's a rare achievement in adland, where storytelling often has to be shared with a brand's commercial demands. Lipton's Bauble – which shows the “strange, scary and funny parts of being a tween at school” – is a masterclass in striking this balance. “
The Brief:
iD is launching a new forum, they needed something fun (and low cost) to launch it.
The Work:
I came up with a 90s training video. Featuring Dean D. Deanerson. He's dragged that one guy from the office to help him out.
We did everything we could to have fun with the entire film. From the performances, to the supers and grade.
Probably the funniest shoot I've ever done.
The Brief:
Work with model and activist Adwoa Aboah & film director Rollo Jackson to create a unique piece of film shot on the Google Pixel 2.
The Work:
We created a short film featuring Adwoa. Scripts were created to capture the spirit of both Google and Adwoah, a film that asks questions so that people keep asking them for themselves.
The Brief:
Create a series of mini-documentary style films for Bridgestone's 'Chase Your Dreams: No Matter What' Olympic campaign.
The Work:
I wrote scripts that brought the real struggles that athletes face to the forefront. Their real stories, their hardships and how they overcame them. I was involved in shoots, edits and interviewing the athletes.
I also worked on the print and headlines for the athletes. The work has been featured on the Official Team GB channels.
We made 15 films, if you’d like to see more give me a shout.
The Brief:
It was International Oyster Day and Guinness wanted to be a part of the conversation.
The Work:
I created two digital videos featuring the Irish chef, Simon Lamont. The idea being that we shot beautifully produced videos of him preparing oysters and then pairing them with the perfect Guinness brew.
The Brief:
Create short films to be used in-store and online that represent Argos products and trends.
The Work:
We created stylish one-shots that seamlessly travel through homes filled with Argos products. We then used dynamic supers to label the products in a natural and unobtrusive way.
The Brief:
With Volkswagen Fixed Price Servicing your bill won’t go up. You’ll get no ‘Nasty Surprises’. They wanted some fun content to bring this otherwise dry piece of information to life.
The Work:
I wanted to add a little bit of the classic Volkswagen warmth to this fairly functional narrative. So I came up with the concept of a pastiche of a horror film, building up to (hopefully) a laugh.
Following this I wrote the scripts and followed the film through production.
It has been used on the Volkswagen UK social channels as well as in showrooms across the country.
The Brief:
Volkswagen wanted an idea, something warm and on brand for their first ever digital only Christmas video.
The Work:
Christmas can be a tough time, you can get lost in the chores based around the holiday. To bring some joy back to December I brought the Volkswagen People’s Choir to life.
The People's Choir went out and surprised the public. Singing and offering special VW mince pies to passers by.
The Brief:
Create reactive, easy to produce content for Captain Morgan.
The Work:
Reacting quickly to the ‘First Kiss’ video, I wrote the script for ‘First Captain’, injecting some of my own humour and tone into the approach. We locked down the art direction (following ‘First Kiss’) and casting in a day.
The result is a short film that perfectly matches the Captain’s tone of voice whilst parodying the original.
The Brief:
Work with the Google California team to create a new site for Google’s Retail offering.
The Work:
I wrote copy for the entire site. From how to boost the speed of a site through to tidying up case studies. The result is a clear and concise site that explains Google for Retail. You can visit the site here.
The Brief:
Work across Uber comms both on the driver and rider side.
The Work:
I created copy for emails, blog posts and in-app notifications. Taking particular care, when it came to driver emails, to make the message simple and easy to understand quickly.
I also write and carry out interviews with drivers and riders for content.
Subjects ranged from helping riders with disabilities to updates on TfL licensing.
The Brief:
Edit existing lessons, localise existing lessons and create new lessons for the Learn With facebook platform.
The Work:
I worked as part of a team that edited existing lessons. We did this by researching cultural norms, writing new content/video briefs for influencers and through tweaking language. I also wrote new lessons for the platform, to be featured across various regions.
The Brief:
Jaguar needed editorial content that encouraged people to test drive the XF.
The Work:
Well crafted editorial content that highlighted the advanced technology and engineering of the new XF.
The Brief:
Volkswagen needed a digital campaign to launch the new Transporter and Caddy for Volkswagen. Their first new vans in 7 years.
The Work:
Volkswagen make great vans, so they don't alter too much when it comes to new generations. In order to draw attention to the new changes in the vans, I came up with the concept of focusing in on the 'Small Details' that had been added.
With this in mind we shot parts of the van using macro photography, a method in which you shoot extremely close up and layer the images, giving our audience an amazingly close view of the features.
The Brief:
Create engaging content that opens up a positive conversation concerning the Scottish referendum.
The Work:
I came up with the concept for Scottish Heartstrings. A Digital experience created for Let’s Stay Together, the No Vote on the Scottish referendum.
The site offered users the chance to show Scotland some love. They did this by adding their own messages and choices via a heartstring on the site. All you had to do was choose a category then add anything you love from JK Rowling (loads of votes) to Haggis (one vote).
Featured in The Drum’s Creative Showcase/ Little Black Book/ Campaign
The Brief:
Collaborating with Hoot Comedy, create topical image and video content for Captain Morgan.
The Work:
Topical, digestible pieces of content from the Captain himself. Most importantly, each piece of content was a bit off the wall, irreverent and in keeping with the Captain's humour.
note: the Super Bowl video ended up not being used. It's still funny though...
The Brief:
Volkswagen needed some digital content to explain the benefits of buying used cars. Content to be watched online and used by salesmen in showrooms.
The Work:
I wrote the scripts for these easily digestible videos. Along with our Creative Director I also set the art direction for these minimalist animations and followed the piece through production and editing.
The Brief:
Create funny yet on-brand April fools content for Volkswagen.
The Work:
Meet the 'one man van'. An Idea that a surprising amount of people seemed to be in to... I create a poster to be used on social that followed the design and language of previous iconic Volkswagen ads.
The Brief:
Create engaging copy for the Climate Coalition 'Show the love' site that will encourage people to take part in the campaign.
The Work:
Climate change threatens the things you love about the world. But if you give your heart to speak up for them, you will help to make a difference.
I provided copy echoing this sentiment for the site, social plugins and email campaign.
Read more & share the love here.
